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To build on the AAP’s (American Academy of Pediatrics) 1990s ‘Back to Sleep’ campaign, Breathe Easy Baby™ is launching The Breath of Life Initiative—a first-of-its-kind effort to combat misleading breathability claims and protect infants from suffocation risks.
Every year, thousands of babies in the U.S. tragically lose their lives to suffocation—an entirely preventable cause of infant death. Breathe Easy Baby™, a Michigan-based company, is committed to ensuring the safety of infants by eliminating suffocation risks through innovation and advocacy.
Our highly breathable crib mattress provides a constant exchange of fresh air, ensuring that even if a baby rolls onto their tummy while sleeping face-down, they can still breathe safely. Our mission is simple: to eradicate suffocation-related infant deaths once and for all.
Recent scientific research has confirmed that highly breathable crib mattresses are a significantly safer alternative to non-breathable or air-impermeable crib mattresses. Despite this, numerous so-called “breathable” sleep products have entered the market, many of which lack proven effectiveness. This has led to misleading claims that put infants at risk.
To combat this issue, Breathe Easy Baby™ has been actively working with regulatory agencies for several years to establish breathability guidelines. In response, the ASTM (American Society for Testing and Materials) has formed a subcommittee focused on developing breathability standards for all infant sleep products.
However, it could take years before these regulations are enacted. Meanwhile, infant suffocation deaths continue at the same alarming rate they have since the mid-1990s. This tragic reality demands immediate action.
Through this initiative, we propose the State of Michigan’s first Breath of Life Certification—a trusted verification that ensures only truly breathable infant sleep products receive official recognition.
This certification will empower parents to make informed and safe choices when selecting sleep products for their babies. It will serve as a gold standard in infant sleep safety, ensuring that every certified product has undergone rigorous testing.
Infant suffocation is a preventable tragedy, and we must act now to stop it. Breathe Easy Baby™ is leading the charge, but we need your support—whether you’re a parent, caregiver, healthcare provider, or policymaker, you can help make a difference.
Let’s work together to protect our most vulnerable and ensure every baby gets the Breath of Life.
